Cell phones and social media are no longer just teenage phenomenon. It is becoming part of our daily lives faster than we realize. Similarly, mobile internet is fast becoming the priamary mode of access to the internet. It is estimated that by end of 2014 use of internet with mobile devices is going to outpace the desk top computers. See the MOBILE MARKETING FACT SHEET below. For businesses to servive they have to be on the internet and they have to be infront of customers on their mobile devices which they use for search and information to make a purchasing decision. More an more people are using cell phones to actually make purchases of a wide variety of products and services. Even if you were well placed in Google Search Engine results if you are not dominating in mobile search you are losing your business. Restaurant owners, hotel owners, retailers and realestate agents should be particularly mindful of where there prospects and customers are? They are mobile.
MOBILE MARKETING FACT SHEET
U.S. mobile ad spending will grow from US$790 million in 2010 to $4 billion in 2015. Local ad spend will grow from US$404 million to $2.8 billion. http://www.biakelsey.com/Company/Press-Releases/110623-U.S.-Mobile-Local-Ad-Revenues-to-Grow-From-$404-Million-in-2010-to$2.8-Billion-in-2015.asp
This makes locally targeted mobile ads 51 percent of overall U.S. mobile ad spending, growing to 70 percent by 2015. Mobile local advertising includes ads that target users in specific locations or contain location-specific calls to action. http://www.biakelsey.com/Company/Press-Releases/110623-U.S.-Mobile-Local-Ad-Revenues-to-Grow-From$404-Million-in-2010-to-$2.8-Billion-in-2015.asp
Worldwide mobile messaging market will be worth over US$200 billion in 2011 (SMS is $127 billion of this), reaching $334.7 billion by 2015. http://www.portioresearch.com/MMF11-15.html
6.9 trillion SMS messages were sent in 2010. SMS traffic is expected to break 8 trillion in 2011. http://www.portioresearch.com/MMF11-15.html
Half a billion people accessed mobile Internet worldwide in 2009. Usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web. http://www.itu.int/newsroom/press_releases/2010/06.html
Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only. http://ondeviceresearch.com/blog
79 percent use a smartphone to help with shopping and 70 percent use phone in store. http://www.google.com/think/insights/topics/think-mobile.html
Of those: 54 percent located a retailer; 49 percent compare prices to help decide; 34 percent search in-store inventory; 44 percent read reviews and product info; 46 percent called a retailer; 40 percent looked for promotions and discounts; 28 percent used a discount coupon on phone. http://www.google.com/think/insights/topics/think-mobile.html
